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Yesterday, I sent out my first message to the Pita Pit Mobile Coupon Club.  104 members received the message, “Show this msg for BOGO free pitas at Pita Pit! Today 4/9, 4-10 pm only. Fargo only.”  At least 8 of those members are my employees or friends, so we’ll say 96 customers received the message.

Out of those 96 customers, at least 16 redeemed their Mobile Coupon by showing their cell phone to the cashier.  That’s a 17% return rate with 1/2 hour notice!  I have a feeling the Pita Pit Mobile Coupon Club is going to work out just fine …

Today I will send out the first ever Pita Pit Mobile Coupon Club message to 104 members’ cell phones. I’ve been trying to decide between a “Buy One Get One Free” and a “Free Combo Upgrade” offer to start things off — both are very popular offers as print coupons. If you are a member of the Mobile Coupon Club, look for your message around 3 pm today.

I have something very clever* in mind for the second message, coming next week.

I will also be stopping by Island Park Cycles today to purchase the two bikes to be given away April 30, 2008 to two lucky members of the Mobile Coupon Club (I also have to pick up a wedding gift for my fiance).

* Yes, my self-esteem really is that high.

My restaurants have begun a “Mobile Coupon Club” in which we (The Pita Pit) send out text message coupons to directly subscribers’ cell phones through text messages. To kick-start the campaigns, we are giving away two mountain bikes on April 30 to two lucky members.

There is absolutely no cost to join the club, and members will receive no more than one message per week from The Pita Pit. Most coupons will be very limited time (as in, “6 to 10 pm only”), but very compelling offers to encourage an immediate response.

We currently have 76 members after just over a week of marketing the Club, and will send out our first message when we hit 100 members. If you’re not around the Fargo/Moorhead area, please do not join the club - you wouldn’t get much benefit from it, you’re not eligible for the bikes, and it costs me to send each message out.

This is Part 1 of the Big Marketing News I wrote about earlier.  Parts 2 and 3 will be announced shortly.

Stay tuned! Starting soon (like next Monday), the marketing scene in Fargo is going to leap into the future, courtesy of me.

My restaurants will begin the revolution, and I will carry it out to other businesses in the region. I’m very, very excited about the opportunity!