My restaurants have begun a “Mobile Coupon Club” in which we (The Pita Pit) send out text message coupons to directly subscribers’ cell phones through text messages. To kick-start the campaigns, we are giving away two mountain bikes on April 30 to two lucky members.

There is absolutely no cost to join the club, and members will receive no more than one message per week from The Pita Pit. Most coupons will be very limited time (as in, “6 to 10 pm only”), but very compelling offers to encourage an immediate response.

We currently have 76 members after just over a week of marketing the Club, and will send out our first message when we hit 100 members. If you’re not around the Fargo/Moorhead area, please do not join the club - you wouldn’t get much benefit from it, you’re not eligible for the bikes, and it costs me to send each message out.

This is Part 1 of the Big Marketing News I wrote about earlier.  Parts 2 and 3 will be announced shortly.